Tauber-Arons takes a dual-focused approach to maximizing your profits. We oversee on-site labor/client relations and we aggressively market your auction to ensure the greatest buyer turnout.

On-site Labor and Client Relations – Minimize Stress

• Work with some of the most experienced full-time job managers in the industry
• Transform your facility into an equipment showroom
• Stay in day-to-day contact with your Tauber-Arons representative
• Work with the same person from start to finish
• Leave it to us to collect all funds and ensure that successful bidders receive and remove their purchases
• Sellers will be fully insured throughout the whole process

Marketing Strategies – Maximize Profits

Tauber-Arons customizes a marketing plan for each client, tailoring it around strategies that will yield the best return for you. We consider every detail, such as the size and location of your auction and industry-specific marketing. We understand and utilize six media outlet categories to unite buyers and sellers around the world.

• Direct mail: We oversee the creation of full-color brochures, flyers and postcards and mail them out first class to one of our industry-specific mailing lists.

• Trade Journals: Our established relationships with industry related publications let us secure timely and effective advertising that reaches your target buyers.

• Newspapers: We’ll place your ad in the auction sections of major city newspapers to blanket target cities and reach regular auction-goers.

• Internet: We leverage the power of the World Wide Web to reach your local and regional market and take your marketing campaign worldwide.

• E-Mail Blast: We distribute an e-mail version of our Auction Brochure to thousands of potential industry specific buyers.    

• Strategic Phone Communications: We will personally call past top tier auction buyers in your industry to inform them of your upcoming auction.

Auctions are easy with Tauber-Arons. We provide all these services:

• Insurance – $4 million umbrella liability policy protects your company and merchandise
• Title searches – avoid legal complications
• Customer relations – we represent you so you can focus on other things 
• Deposit collection – secure your profits
• Terms and conditions agreements – we make sure you get paid
• Computerized billing and accounting – saves you time and trouble 
• Removal appointment scheduling – we oversee and document the entire removal process
• Catering – keep buyers there all day